This is a bad logo, because it is so complicated. The words Snowball and Bookshop do not line up or work well together. The 's' on the left is very complicated and looks old. I would think that this bookstore did not sell any modern or new books because of the design. It also looks like Christmas colors as well.
The Borders logo is good because it is simple and to the point. The letters look like books on a shelf, which represents a bookstore. Because it is so simple and neutral, it works well with the fact that there are many different types of books in the store. It could easily be reproduced on any medium.
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