Thursday, September 3, 2009

3. Service Logos

This is a bad logo because it is so chaotic and busy. It would be hard to reproduce on different mediums. There is so much going on in it and it does not resemble something that would represent a bank. There is also writing in the banner which is hard to read. I think the color green is a good idea to use for a bank though, because it represents money which is that main point.


I feel that KeyBank is a good logo, because it is simple and to the point. It would be easy to reproduce on any type of medium. They also have a strong icon to go along with it. The red key represents security, which is what one would be looking for in a bank. It would also stand alone and be recognized as the KeyBank key.

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