This logo was bad because there was so much going on. The word 'the' is going through the 'o', which is very large compared to the other letters. There are also lines which are supposed to be the bed springs. If I was looking for a mattress I would not want to notice springs in the logo first, instead something soft looking or relaxing.
I thought this was a good logo because it was very simple and to the point. The grey color is very neutral and the type is very clean cut. There is also a simple logo on the right of a person stretching/yawning, which implies that the person had a good nights rest. This logo would be able to be reproduced easily.
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